Name Changin’ & Brand Buildin’

From this day forth, Timmy’s Polarizing Porter will be known as Put Your Boots On Porter.

Why the name change, you ask?

Well, The Beer formerly known as Timmy’s Polarizing Porter was the first beer I brewed under the River Crew Brewing Company banner.  Back then, all I knew is I want to make beer inspired by the River Crew, and I thought it’d be fun to name it after them.

As my brewing experience grew and I got more beers under my belt, the brand started to evolve.  Beers started getting named after our stories and memories together, and not after individual people.  It focused more on what we shared together, and culminated in the invention of our tagline: Get Crewed.

This name change falls in line with the refined direction of the brand.  Timmy’s Polarizing Porter was more about Timmy and less about the Crew and what we did together.  “Put Your Boots On and Go Home” is a phrase that came to it’s infamy in high school, and still gets tossed around with regularity by the crew today.  It was only fitting to switch things up and name a beer after it.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s